Translated as Kite and treasures. The name has severa meanings for us. We are Marge and Kelly, two fresh moms of 1, 2, 3 year old kids and a golden retriever.
We know know the hussle of clothes with small kids- you always need something new as they grow so fast.
The store name is a playful way to connect our values and names of our kids.
As Estonian kindergarten system starts at 1.5 years old, if you are lucky. Mostly it starts somewhere between two and three year olds. Our kids are often with us at the store and help us with anything that needs to be done :)
Why we are doing it
The world of children’s clothing is constantly changing. Children grow quickly, clothes are used intensively, and most items are still in excellent condition after being worn just once.
We saw an opportunity for a shop that brings together:
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high-quality, carefully curated second-hand clothing,
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time-saving convenience for parents,
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inspiration to bring Nordic logic and simplicity into shopping.
Our goal was to create a place where buying second-hand is just as easy and enjoyable as shopping new — with the same seasonal selection, the same clear sizing system, and the same friendly service, but in a far more conscious and sustainable way.
Picture of our store opening day 09.12.2025
Marge with the one year old boy and Kelly with her nearly two year old girl.
